Developing your brand’s tone of voice
Looking at the example we’ve mentioned, each brand has its own unique tone that ties consistently with the characteristics of its brand personality. Here’s how you can figure out your own brand’s tone of voice:
- List adjectives that describe your brand- avoid using descriptions that contradict the other
- Imagine your brand as a person- how would they talk to your customers?
- Trial and Error – work out what’s the best fit for your target audience
At the end of the day, words bring impact to your brand’s identity. When used effectively, they can shape the way your brand is perceived.
Keep in mind that your tone of voice serves to deliver and embody already existing characteristics of your brand’s personality. You will find that many successful businesses’ brand guidelines include a special section for the tone of voice to make sure that they communicate across all marketing channels consistently.
Now that you’re aware of how much tone of voice matters, take that next step to find yours!