How to Grow Your Followers: Keep a Post in Advance

Pizza is great and all, but have you ever tried not stressing about anything because you’ve got your content covered for at least the next two weeks? Seriously! If you’re managing a social media account, then you know that there’s nothing more freeing than blocking an hour or so each week to scheduling your content […]

How to Grow Your Followers: Keep a Consistent Content Calendar

Big shoutout to the first person who thought of Content Calendars! Randomly creating content on a daily basis with no direction or purpose is not only time-consuming, but it can also be exhausting, ineffective, and often forgettable to the audience as it can lack thought behind the post. Before we dive deep, let’s start at […]

How to Grow Your Followers: Optimise Your Profile

Trying to gain more followers may feel like trying to catch fish in a big ocean. Where do you even start!? It can be tricky and may take a lot of time and patience to finally get the momentum going. In our new blog series, How to Grow Your Followers, we show you different ways […]

Instagram Save Worthy Series: Tutorials

In the fast-paced world of Instagram, brands and creators can never simply assume that the audience will see their post more than once.  Our last blog post in our Save Worthy Series tackled tips as one of the types of content that users on Instagram save. People love learning new tips and tricks, especially those […]

Instagram Save Worthy Series: Recommendations

We all love a good recommendation. From life hacks to how to live a healthier life to book recommendations… the sky’s the limit!⁠ Creating evergreen content is a great way to increase your Instagram saves, and recommendation posts are one of them. It’s also a great tactic to get noticed as an individual or brand, […]

Instagram Save Worthy Series: Information

Who doesn’t love learning new things?⁠ It can be about a hobby, news, a random topic, something business-related… anything that enriches your life or those of others and gives you an edge⁠! Posts that contain interesting facts, news, and statistics are a great way to boost your Instagram saves. People are most likely to save […]

Twitter Reactions: Yay or Nay?

Look out Twitter users! The internet’s favourite microblogging style social platform might be following Facebook’s footsteps by adding new emoji reactions on tweets. According to TechCrunch, Twitter has been surveying its users about this possible update for the past couple of months. Based on the screenshots a Twitter user shared, the platform has presented new […]

Instagram Save Worthy Series: Inspiration

We bet you’ve seen at least five posts today with inspirational quotes or visuals. There’s a reason why they’re so popular – they give you a small boost for minimal effort⁠! ⁠ Why are they useful? Well, inspirational posts are more than just content fillers. It’s another way to emphasize your brand persona to your […]

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your […]

Figure Out Your Brand Persona in Five Steps

three women wearing pink with pink hair holding phone and laughing

Behind every successful brand’s visually pleasing content, catchy captions, and kick-ass community management is a more subtle yet impactful element known as the Brand Persona. It is the vital set of human characteristics such as personality traits, values, and attitudes that a brand identifies with to establish a solid relationship with the audience. Think of […]