Happy 10th Birthday Instagram!

Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users […]

Unpacking The Social Dilemma

Chances are that you’ve seen a lot of posts and articles recently about The Social Dilemma, the latest documentary on social media and its issues. If you haven’t seen it or heard about it, here’s the trailer to give you a quick idea about the Netflix documentary’s premise. It’s not the first of its kind, […]

We’re Online More Than Ever – And It Shows

We’re Online More Than Ever – And It Shows We’ve officially adapted to life with COVID-19. People, businesses, and brands have shifted their online and offline behaviours. Online, this means that there’s a slew of trends from challenges to offbeat content to news consumption on social media. It also resulted in greater transparency between brands […]

Instagram’s Done It Again – New Feature Alert

Instagram’s done it again – it’s silently rolled out a new feature – this time it’s an update to its “Instagram Shopping”, which was originally launched in 2018 . The platform’s risking user fatigue since this comes hot on the heels of other recent feature announcements that I’ve highlighted in an earlier blog post. I […]

Twitter Hints At Subscription Model

There have been mixed reactions since it was revealed that Twitter is exploring a subscription-based model. Some corners of the platform cheered the news while others bemoaned that this could be the end of free and easy access to information and conversations. It all started when news broke of a new job listing that revealed Twitter’s […]

Is this start of TikTok’s end?

India’s ban of TikTok last week cause quite a stir across the world. The social media platform allows users to upload short, entertaining videos set to music. Owned by ByteDance, a Beijing-based tech company, TikTok’s popularity has exploded over the past year with a spike of users signing up as a result of the COVID-19 […]