Social Media Platforms are Stepping up Their Community Protection

Yes, Social Media is fun. Communicating with friends and families, connecting with like-minded individuals, and keeping up with crazy trends. What’s not to like? Behind what seems to be all fun and games, serious things such as abuse, misinformation, bullying, and such happen on a daily basis- especially in the comments section! Of course, this […]

Is Social Media Innovation Dead?

So TikTok just introduced its new feature TikTok Stories, where you can finally post vertical video content to share with your followers and then disappear after 24 hours. Hmm, now where have we heard that before? Oh, right!  Surprise, surprise, it’s yet another case of copycats in the tech and social media industry, where the […]

YouTube Shorts: A New Way to Watch & Share Content

Credit: YouTube Looks like TikTok can’t take a break. YouTube is about to enter the social game. The online video sharing and social media platform owned by Google announced its newest feature, YouTube Shorts. Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but […]

Twitter Shopping is about to officially become a thing

man and woman sitting at home looking at tablet

Are you on social media 24/7 and consider yourself to be a shopaholic?    Well, it sounds like Twitter Shopping is made especially for you!   Twitter just launched a pilot exclusively in the U.S. aimed at testing the potential for e-commerce on its platform by introducing a new “Shop Module” feature.   What is […]

Instagram Save Worthy Series: Tutorials

In the fast-paced world of Instagram, brands and creators can never simply assume that the audience will see their post more than once.  Our last blog post in our Save Worthy Series tackled tips as one of the types of content that users on Instagram save. People love learning new tips and tricks, especially those […]

TikTok lets you reply to comments with a video

Got a comment on TikTok? Don’t hit send on that text reply just yet, because they just came up with a new update!   As TikTok said it best in their newsroom blog:  “There’s nothing quite like the connection between creators and their fans. So often, that connection forms in a video’s comments section, where […]

TikTok Launches Spark Ads for Brands

woman filming in front of a ring light

Ever seen your favourite TikToker feature a product from a brand on their videos?  Well, it turns out that TikTok now allows advertisers for brands to use these videos as part of their ad campaigns on the app through Spark Ads!  Let’s dive deep into this new ad feature and explore how it benefits brands […]

TikTok Resumes

Looking for a job? Trying to hire new employees? What if we told you that you can start job hunting and hiring through social media? No, we’re not talking about LinkedIn. We’re talking about TikTok! ⁠ TikTok is testing a job application tool that allows its U.S. users to directly apply with video resumes to […]

Instagram Save Worthy Series: Recommendations

We all love a good recommendation. From life hacks to how to live a healthier life to book recommendations… the sky’s the limit!⁠ Creating evergreen content is a great way to increase your Instagram saves, and recommendation posts are one of them. It’s also a great tactic to get noticed as an individual or brand, […]

Facebook is Testing Animated Reactions

Another exciting update is about to come for Facebook users! Over the past few months, the social media platform has hinted at launching a variety of updates, from promotion tags to image motion effects. This time, Facebook is testing animated reactions to shared posts on the news feed. According to social media expert Matt Navarra’s […]