Instagram introduces new insights for Reels and Live

Insights have been an integral part of social media for Creators and Brands alike, so it’s huge news that Instagram has finally rolled out access to new insights that will help users evaluate the performance of their content on the platform! Based on feedback from creators and businesses, Instagram is launching insights for Reels and […]

Social Media Platforms are Stepping up Their Community Protection

Yes, Social Media is fun. Communicating with friends and families, connecting with like-minded individuals, and keeping up with crazy trends. What’s not to like? Behind what seems to be all fun and games, serious things such as abuse, misinformation, bullying, and such happen on a daily basis- especially in the comments section! Of course, this […]

Partner Up! Instagram Collab is here

Creators of the ‘gram, this one’s for you!   Instagram is testing out “Collab”, a new feature that can enable users to post collaborative content through the main feed and Reels.   Seeing collaborations being a trendy and successful tactic for content creators to create amazing content while reaching a wider audience has led the […]

Finally! Instagram is rolling desktop posting features

Image credit: Matt Navarra via Twitter Say it ain’t so! As professionals who have been in the social media game for so long, the day that we have dreamed of has finally arrived. For as long as we can remember, Instagram has solely focused on its app while its desktop version has always sort of […]

Instagram kicks off its Affiliate Programme

Share what you love with the community and get paid for it! No, this is not clickbait. Instagram just announced its new affiliate programme to provide revenue options for creators on the platform. Instagram will start testing a native affiliate tool in June that allows select creators to recommend products available by tagging products from […]

Instagram’s Shaking Things Up Again

Instagram’s Shaking Things Up Again Instagram’s become one of the fastest moving platforms in terms of adding features, removing features, tweaking features…well, you get the picture.   The platform recently got people talking again. Curious? Read on!   Instagram says its algorithm won’t promote Reels that have a TikTok watermark   You’ve probably noticed that […]

Happy 10th Birthday Instagram!

Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users […]

Organic vs Paid Posts

Add Your Heading Text Here You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm […]

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use […]

Instagram’s Done It Again – New Feature Alert

Instagram’s done it again – it’s silently rolled out a new feature – this time it’s an update to its “Instagram Shopping”, which was originally launched in 2018 . The platform’s risking user fatigue since this comes hot on the heels of other recent feature announcements that I’ve highlighted in an earlier blog post. I […]