Get Noticed on Instagram!

Instagram’s analytics rewards accounts that show up and are active within the platform. What does that mean? You need to put in the effort to get noticed and grow your community. How? Post Regularly Once a day, twice a day…decide on a schedule and stick with it to get Instagram’s algorithm’s attention. A word of […]

Want to build your Twitter presence? Try these tips!

If you’re just starting out on Twitter or feel like you’re on a hamster wheel i.e. using up energy but going nowhere then these tips might just help you. I consider this as a companion piece to my previous post where I covered how to create valuable content that resonates. Post Post Post The amount […]

Stop Posting Into The Void

Tell me if either of these sound familiar: Scenario A You don’t focus on your social media accounts; posting randomly or irregularly, often with an image or quote card that you hurriedly put together when you realise it’s been ages since your followers have heard from you. Then you wonder why you’re barely getting any […]

3 simple steps to uplift your social media account today

Unsure about how to get started on social media? Want to level up your content? Then read on! HAVE A TOPIC LIST Create a list that has up to five subjects that you can rotate among so you’ll never run out of content. Here’s my suggested list: expertise (professional, personal or both), lifestyle (such as […]

Instagram’s Done It Again – New Feature Alert

Instagram’s done it again – it’s silently rolled out a new feature – this time it’s an update to its “Instagram Shopping”, which was originally launched in 2018 . The platform’s risking user fatigue since this comes hot on the heels of other recent feature announcements that I’ve highlighted in an earlier blog post. I […]

Twitter Hints At Subscription Model

There have been mixed reactions since it was revealed that Twitter is exploring a subscription-based model. Some corners of the platform cheered the news while others bemoaned that this could be the end of free and easy access to information and conversations. It all started when news broke of a new job listing that revealed Twitter’s […]

Is this start of TikTok’s end?

India’s ban of TikTok last week cause quite a stir across the world. The social media platform allows users to upload short, entertaining videos set to music. Owned by ByteDance, a Beijing-based tech company, TikTok’s popularity has exploded over the past year with a spike of users signing up as a result of the COVID-19 […]

Instagram addict? Check out these three new features!

There’s been a flurry of social media announcements recently, some exciting; some potentially troubling. The platforms in the news: Instagram, Twitter, TikTok, and Byte. I’m going to focus on each one separately – starting with Instagram since it’s got not one, not two but three updates coming soon! Reels In 2016, Instagram made news when […]

Digital Marketing During COVID-19

Social media users (which, if we’re being honest is most of us) tend to be a rather curious bunch. We’ve taken it for granted that platforms such as Facebook, Twitter, Instagram, and now TikTok, have become a natural extension of our lives that not being on any of the platforms – whether as users or […]