Happy 10th Birthday Instagram!

Instagram’s become such a background fixture in our lives that it’s easy to take it for granted that it’s always been there. It can be surprising to learn that it is, in fact, only 10 years old. Instagram’s growth has exploded since those early, simpler days. The paltform now has over 1 billion active users […]

Shiny Object Syndrome: What Is It & How To Avoid It

Have you heard about Shiny Object Syndrome? Chances are that you’ve been exposed to it while scrolling through your social media feed. According to Entrepreneur magazine: “It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what the object is, they […]

Organic vs Paid Posts

Add Your Heading Text Here You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm […]