Brands, Businesses, and Marketers… meet Snapchat’s Public Profiles for Business!


Public Profiles for Businesses is Snapchat’s newly launched feature to give brands of all sizes a free, permanent home on the app to house all of your unique content and provide you access to features such as building a following, selling products, and managing your profile – all from one place.


What are its features?

Public profiles have four key features:


  • Public Stories 

Want to give a peek at what your brand is up to?


Public Stories allows you to share the latest updates about your brand, from behind the scenes to product launches.

  • AR Lenses 

Get your audience immersed through AR Lenses that can be discovered by all Snapchatters and give them a one-of-a-kind digital experience.

  • Saved Stories

Similar to Instagram highlights, businesses on Snapchat get to make a great impression and showcase their best Public Snaps, Stories, photos, or videos permanently.

  • Native Store

If you have a Shopify store, you can link your shop to your Profile so that Snapchatters can browse, try-on, and buy through the “Shop” feature, turning Snapchat into a new point of sale.


How does it benefit businesses?

If you’re still on edge about creating a Public Profile for your business, here are a couple of reasons why you should consider this feature:

  • Get discovered organically and build a following

Snapchatters can easily find your brand through Search, @ mentions, Discover, Lens Explorer, and through paid media with Snapchat Ads, making you more discoverable.

  • Engage with your customers and drive impact

Users get the option to subscribe to your Profile so they can stay up-to-date with any new content, product launches, and more through the Subscription carousel.

  • Easily manage and analyze your Profile with web-based tools

Through Snapchat’s web-based platform or within the app, businesses get to see analytics by post, including Story views, views from subscribers vs. non-subscribers, subscribers gained, and engagement. 


You can also increase collaboration by sharing content between your brand and media teams.


Set up a Public Profile for your Business

Sold to the idea? Follow these steps to set up a Public Profile for your Business.


  1. Log in to Business Manager and selecting ‘Public Profiles’ to create a free business account.
  2. Choose a username (or connect an existing one), and add all necessary business information to the Profile. Click “Update Profile” to make your Profile live and searchable.
  3. Spruce up your Profile with your Lenses, Stories, and Highlights to the Public Profile from the Snapchat app.


Once set up, your Business’s Public Profile is officially discoverable through Search, mentions, Discover, Lens Explorer, and Snapchat Ads!


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