Big shoutout to the first person who thought of Content Calendars!
Randomly creating content on a daily basis with no direction or purpose is not only time-consuming, but it can also be exhausting, ineffective, and often forgettable to the audience as it can lack thought behind the post.
Before we dive deep, let’s start at the beginning.
A social media content calendar is a document used to schedule out pieces of content you’ll post across all social media platforms for the month, week, day, and even sometimes the time of the day.
It includes visuals, copy, hashtags, and tags to be used for each post. This is extremely important because it allows you to plan and make sure that you’re sending the right message, to the right audience, at the right time.
So why is it important?
Let’s explore some of the advantages of keeping a consistent content calendar:
This helps give a big picture of what’s been done to help you decide what to create next time.
Having your content all in one calendar also enables you to analyze data for each of the posts across all social media platforms for a better reading of what is working and what is not.
The most important thing, TBH.
If we’re being honest, handling social media is no easy task. Keeping a consistent content calendar just makes the process of content creation and quality maintenance a little bit better!
- Visualization & Organization
Content calendars give you an overview of how your posts will appear on social media.
You can tweak the order of your posts to create a social media feed that is clean, cohesive, and visually stunning!
It’s important to have a regular schedule to encourage engagement and awareness.
Content calendars can help you strategically plan which posts go out to which platform and when to maintain a consistent online presence.
Ultimately, getting into the habit of creating a content calendar consistently can do a lot of good for any brand on social media.
Content calendars are a great way to create great, purposeful content that can keep your brand at the top of the mind of your audience. That way, when a customer wants to buy something or seek service, you’re the first one that they think of!
Better yet, when someone they know is seeking a recommendation, your profile is their go-to recommendation; this means you might just get a new follower!