TikTok Launches Spark Ads for Brands
Ever seen your favourite TikToker feature a product from a brand on their videos? Well, it turns out that TikTok now allows advertisers for brands to use these videos as part of their ad campaigns on the app through Spark Ads! Let’s dive deep into this new ad feature and explore how it benefits brands […]
TikTok Resumes
Looking for a job? Trying to hire new employees? What if we told you that you can start job hunting and hiring through social media? No, we’re not talking about LinkedIn. We’re talking about TikTok! TikTok is testing a job application tool that allows its U.S. users to directly apply with video resumes to […]
TikTok’s New “Scrubbing” Feature
Have you ever found yourself in a situation where you need to rewatch a long TikTok video because you missed some parts of it? Same! Well good news, fellow TikTok watchers! The platform has added a new “scrubbing” feature to its video. According to The Verge, “TikTok is now rolling out the ability for everyone […]
TikTok Marketing Tips For Businesses
TikTok’s popularity as a social media darling isn’t going away anytime soon if its expanded features are any indication. The video-based platform’s announced a series of new tools and features that businesses and brands can utilize to increase awareness and meet any goals set from sales to growing followers. Here’s a quick breakdown: Credit: TikTok […]
Finally! Instagram is rolling desktop posting features
Image credit: Matt Navarra via Twitter Say it ain’t so! As professionals who have been in the social media game for so long, the day that we have dreamed of has finally arrived. For as long as we can remember, Instagram has solely focused on its app while its desktop version has always sort of […]
Instagram kicks off its Affiliate Programme
Share what you love with the community and get paid for it! No, this is not clickbait. Instagram just announced its new affiliate programme to provide revenue options for creators on the platform. Instagram will start testing a native affiliate tool in June that allows select creators to recommend products available by tagging products from […]
New LinkedIn Features Alert: Boost Organic Posts, Promote Events and Utilize Management Tools
Congratulations, Social Media Marketers! Our lives are about to become easier. Jk, not really (we wish). However, our tasks on LinkedIn has been made a little bit more manageable. All thanks to the social media platform releasing new features that claim to help social media managers on LinkedIn with target audience reach, brand community growth, […]
Snapchat’s Spotlight Arrives in MENA
Credit: Snapshot Look out TikTok, looks like another platform is hopping on the short-form video content trend! Snapchat has always been that platform known for being the first to come up with Stories, the photos or videos that you post to your live Stories feed that people can view as often as they want […]
Twitter Super Follows and Paying for Tweets
A penny for your Tweets? Good news, Twitter users! You could soon earn money from your Tweets through Super Follows. Before we dive into the deep end, what are Super Follows? Super Follows is an upcoming feature that can help Twitter users earn monthly income from the conversations they create. How does it work? The […]
Stop Posting Into The Void
Tell me if either of these sound familiar: Scenario A You don’t focus on your social media accounts; posting randomly or irregularly, often with an image or quote card that you hurriedly put together when you realise it’s been ages since your followers have heard from you. Then you wonder why you’re barely getting any […]