Instagram Finally Rolls Out Reels Ads

Image Credit: Instagram Instagram Reels are growing! The app’s video feed has finally launched Ads across the globe, after a successful test in select countries. Of course, it’s not exactly a surprise that Instagram is finding more ways to incorporate ads into the app and earn revenue. Especially with TikTok being ahead of the game […]

Why Tone of Voice Matters

The way a brand sounds is just as important as the way it looks.⁠ It’s said that whenever you read something silently, your mind creates a tone and personality based on how you think the text is meant to sound⁠. ⁠So, how can you be sure that you’re giving people the correct impression of your […]

Why Use LinkedIn For Your Business

Running a business can be tough. What if we told you that there is a place online that specifically allows you to grow your business by networking with other entrepreneurs, professionals, and even consumers? Sounds familiar? It is none other than the world’s largest professional network on the internet, LinkedIn. First, what exactly is LinkedIn? […]

‘Save Worthy’ Posts

Here’s a fun fact: Saves are the new Likes! Scrolling through the Discovery Page and you find a particular insight that you like? Save! Came across an image that might be helpful for your next content? Save! Of course, Instagram Saves are nothing new, but with the platform trying to test out the removal of […]

A Guide to Social Media Marketing

Raise your hand if you’ve struggled with trying to explain your role as a Social Media Manager or Professional! In hindsight, handling digital platforms may look simple, but managing a brand’s social media goes beyond posting a pretty picture on Instagram and calling it a day. Common misconceptions about Social Media Marketing may mislead many […]

Twitter Launches Premium Subscription: Twitter Blue!

Speak and you shall be heard!   Twitter has been listening to its users. Over time, the favourite micro-blogging social media platform has been getting feedback from users about the lack of power features that meet their needs.    Well, change is about to come because the platform is about to give the people what […]

Figure Out Your Brand Persona in Five Steps

three women wearing pink with pink hair holding phone and laughing

Behind every successful brand’s visually pleasing content, catchy captions, and kick-ass community management is a more subtle yet impactful element known as the Brand Persona. It is the vital set of human characteristics such as personality traits, values, and attitudes that a brand identifies with to establish a solid relationship with the audience. Think of […]

TikTok Users can now preview clips before posting

Okay, so this may not be a big deal for most… but whether you are a social media manager, content creator, or avid TikToker, you can’t deny how incredibly helpful it is to see your content before it officially gets sent out for the world to see. Not convinced? In this blog post, we will […]

How To Pick Your Brand’s Colour?

They say that your first impression counts. This couldn’t be any truer to brands since first impressions can be made only once, but the impact is long-lasting! This is why choosing the right colour for your brand is equally important as having a logo because it presents your brand’s persona. Think about your favourite colour(s) […]

Why Invest in SEO?

SEO sounds complicated but it’s actually very simple. If you find yourself asking “What is SEO?”, “Does it matter for my business?”, “Can I just get by without it?” amongst other daunting questions, then you’ve come to the right place! ⁠ What is SEO? SEO, short for Search Engine Optimization, is the process of enhancing […]