Social Media’s Next Evolution?

man sitting at a table with microphone and laptop

Every social media platform started from a simple – and in retrospect, a tad naïve – ideal: to connect people around the world.   Over the past two decades, we’ve seen them evolve from simple text and images to text, images, video, live-streaming, and everything in between as they continue striving towards that goal.   […]

LinkedIn Decides To Take On Clubhouse Too

close up of mobile phone showing a clubhouse profile

In early February I wrote about Spaces, Twitter’s competitor to Clubhouse, and it seems that every other social media company has since followed suit. Facebook, Slack, and even Spotify have announced that they’re working on similar products. Although not completely unsurprising, LinkedIn too has confirmed that it has begun work on a social audio-only feature. […]

TikTok Community Updates

TikTok Community Updates It doesn’t seem like TikTok is going to slow down anytime soon. In fact, I wouldn’t be surprised if it overtakes Instagram and even Facebook in the next few years.   The platform’s most recent positive boost came from the smashing success of Ratatouille: The TikTok Musical, a crowdsourced, parody musical that […]

Instagram’s Shaking Things Up Again

Instagram’s Shaking Things Up Again Instagram’s become one of the fastest moving platforms in terms of adding features, removing features, tweaking features…well, you get the picture.   The platform recently got people talking again. Curious? Read on!   Instagram says its algorithm won’t promote Reels that have a TikTok watermark   You’ve probably noticed that […]

Four New Features That Twitter Rolled Out Without You Even Noticing

Four New Features That Twitter Rolled Out Without You Even Noticing Twitter’s permanent ban of Donald Trump made splashy headlines everywhere but while we were all distracted by the unprecedented move, which resulted in Facebook, Instagram, TikTok, and every other platform on the planet following suit, Twitter quietly rolled out four new features over the […]

YouTube Creators! Check Out These Exciting New Features!

YouTube Creators! Check Out These Exciting New Features! YouTube’s always been a popular platform for video creators and consumers – and now its rolling out a range of new features that its over 2 billion monthly users are going to enjoy.   First up – more robust analytics about the most important time in a […]

Major Facebook Revamp Coming To You Soon

Major Facebook Revamp Coming To You Soon Facebook announced a major overhaul for Pages today.   Facebook Pages are public accounts used by organisations, public figures, events, etc. to share content, news, and updates. It’s different from personal profiles, which can be set to public or private settings and are usually used by individuals.   […]

Google Pilots New Video Search Feature​​

Google Pilots New Video Search Feature​​ We’ve all gotten used to seeing short videos aka Google Stories pop up as part of Google’s search results whenever we search for anything. In fact, it feels odd not to see a video result, as though there’s something missing.   Now, those video results may potentially compete with […]

Organic vs Paid Posts

Add Your Heading Text Here You’ve got your content plan, you’ve scheduled everything, you’re posting at the right time, you’re engaging with others. So why isn’t your content getting seen by more people? And what about likes and comments? There’s a mix of reasons why your account might feel ‘stuck’: You’re ‘invisible’ to the algorithm […]

JOIN THE COOL KIDS ON INSTAGRAM REELS

Now that Instagram Reels has officially arrived to over 50 countries world-wide, people and brands are having fun with the feature in ways that range from silly videos to challenges and everything in between. Want to join in but have no idea where to start? Here are three simple ideas to get you going: Re-use […]