Unsure about how to get started on social media? Want to level up your content? Then read on!
HAVE A TOPIC LIST
Create a list that has up to five subjects that you can rotate among so you’ll never run out of content. Here’s my suggested list: expertise (professional, personal or both), lifestyle (such as your hobbies), your aspirations/goals and what you’re doing to achieve them, fun facts/news, engaging content (such as trivia questions).
USE HIGH QUALITY IMAGES
We all – or at least most of us – own smart phones with high quality cameras, using HiRes images are a social media rule of thumb. We’ve become conditioned to be attracted to visuals over text content.
Pre-pandemic, I’d suggest organising a photoshoot whether for you or your organisation. It might still still be alright to get your products shot professionally.
In the meantime, I recommend checking out free Royalty-Free image sites such as Unsplash and Pexels
SCHEDULE YOUR CONTENT
Do you tend to forget about posting on social media, only to panic and feel overwhelmed so you post something random or not post anything at all?
Then I have three words for you: social media planner
There are many platforms that can help you centralise all of your accounts’ posts and schedule them so you can then prepare everything ahead of time. This can then free you to focus on other tasks.
Some platforms you can explore include Hootsuite, Buffer, and Later
THERE YOU GO
These tips may be simple but don’t underestimate their impact. One of the most important things you’ll be able to reclaim is your time, something that’s becoming more precious every day.
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